Fortuna Dusseldorf, a second division club, has announced that they will be offering free tickets to their fans in certain matches next season. This new strategy aims to strengthen the club’s ties to the city and its fans as the sports industry adapts to new changes.
New Strategy
According to Fortuna officials, fans who register on a platform for the ticket draw will have the opportunity to receive free tickets for at least three of the club’s league home games next season. The cost of these tickets will be covered by club sponsors.
The CEO of the club, Alexander Jobst, stated in a news conference that the initiative is called “Fortuna for all” and it is a way to open up football to everyone. He believes that this new strategy will lead the club to a successful future.
Jobst also mentioned that this pilot phase will be expanded to more matches and eventually to all home games. He emphasized that the club remains a club and belongs to its friends and members. It has a responsibility to set the foundations for a successful future.
Impact and Potential Revolution
Fortuna Dusseldorf’s home attendances in the second division this season have been almost 30,000 on average. Germany’s Bundesliga is the world’s most attended football league, with an average of over 42,000 fans per match.
Dusseldorf mayor, Stephan Keller, stated that the initiative is a unique concept for football and he is confident that it will take Fortuna forward. He also mentioned that it feels like a new beginning and that this could ignite a potential revolution in football.
In conclusion, Fortuna Dusseldorf’s new strategy of offering free tickets to fans is a way to strengthen their ties to the city and fans as the sports industry continues to change. The initiative is a unique concept for football and has the potential to revolutionize the sport. The club hopes that the pilot phase will lead to a successful future and eventually expand to all home games.
Leave a Reply